Social Network Marketing – it only just began…
June 22, 2011 2 Comments
As a network marketer, there is no way you can afford ignoring Social Media anymore. That is a plain fact. However, most of us struggle with balancing “Old School Networking” and all those “New Options” Social Media offers. I know this is bad news; we have no choice other than to just figure it out. There are no experts out there who really know, because every week there are new sites and services coming up, influencial about the meaning and usage of the existing ones. And some of them are extraordinarily great. So let me give you a quick overview of 3 of the latest Social Media sites (2 of them still in beta) and services which I consider significant and useful for Network Marketers.
First, there’s SCOOP.it. (what’s that?)
How often do you surf the web and find an interesting article or website that fits to your favorite subject? It happens all the time, right? But how to save those articles – or even share them? Putting everything up on your Facebook wall or on your blog can’t be the solution. It would dilute your own, personal input. SCOOP.it is the solution!
Through Scoop.it, you can assemble your favorite content at one spot and have your community follow. This is really something the Social Media world AND the Network Marketing world needs! You can easily create your favorite topic and start – as they call it – “curating”. Check out what I’ve done so far on 4 topics I will now constantly add value to:
With a mouse click, I can now pull matching content of the web and add it to those topics. My fans, friends or business partners can follow and learn from this content at the same time I do. I can even invite friends to post their findings in the same category. Chapeau. This is incredibly valuable for us Network Marketers and I know my community will like it.
Next, there’s KLOUT.com. (what’s that?)
It’s the NEW standard for influence! For those of you who want to learn about (and improve on) their Social Media efficiency, Klout.com is the place to start. Facebook et al. can be – and for most users is – a waste of time. You just need to do it right. While many think they do great stuff, they are in fact totally unproductive and waste their and other’s valuable time. Social Media only works well for you if you build a community of loyal followers, fans and friends who consider your input utmost valuable.
I just read yesterday, that big companies (like AUDI f. ex.) work with the Klout score of a user and taylor their marketing campaigns accordingly. They show different campaigns and ads relative to the user’s Klout score! They display unique content, opportunities, and rewards to users on Facebook Pages based on their Klout Score.
How well you are doing, you can measure with Klout. It provides a “score” by monitoring all your social media activities on Facebook, Twitter, LinkedIn (more services to be added). Just check it out and see where you stand (here’s mine). And then improve! Klout will show you Social Media stats you wont believe they even exist. Another proof of evidence how transparent the web can be.
Last (but not at all least!), there’s About.me. (read more…)
This is a stunning service. It allows you to set up your personal landing page easily. So you don’t need a personal website anymore (which you had not needed anyway). You can link your private domain to it and here it is – your personal web appearance 2.0! Connect your Social Media accounts to it and you are set! Best on the web for network marketers (here’s mine)!
So, what you should do…
… to efficiently use Facebook, Twitter, WordPress, LinkedIn, Scoop et al. without neglecting your daily business? The good news is: You do not need to build an own website anymore. The bad news is: You got some (simple) Social Media work to do!
- Set up your Facebook Profile and connect with the right people and pages (read my articles about Facebook for Networkers and Sharing)
- Set up a Twitter account and “follow” the right people.
- Create your personal landing page on About.me.
- Do NOT create a WordPress Blog, unless you are a top leader with great content to share. You are a networker, not a blogger!
- Set up a personalized website with your Network Marketing company when offered.
- Read Books. They are – and probably always will be – highly valuable.